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Technical SEO is one of the pillars of an effective SEO strategy. It involves the technical aspects that enable search engines to crawl, index and understand your site. Technical errors can be detrimental to your search engine rankings, even if your content is of high quality. Here's a guide to the most common technical SEO errors and how to correct them.
If search engines can't index your pages properly, they won't appear in search results.
robots.txt
to ensure that no important pages are blocked. Use Google Search Console to test the indexing of your pages.Duplicate content can seriously damage your SEO, as search engines don't know which version of the content to index.
canonical
to indicate the preferred version of the content. Make sure your pages are unique and provide value.404 errors occur when pages no longer exist or have been incorrectly redirected. These errors affect the user experience and can harm your SEO.
Security has become a ranking factor for Google. If your site is not secure (HTTPS), it could be penalized.
Loading speed is an essential factor in user experience and SEO. A slow site is often penalized by Google.
With Google's mobile-first index, it's crucial that your site is optimized for mobile devices. A site that isn't mobile-friendly risks losing its ranking.
A good internal mesh helps search engines to better understand your site's structure and makes it easier to crawl all the pages.
Technical SEO is an essential basis for ensuring the proper functioning and optimization of your website. By correcting these common errors, you not only improve your search engine rankings, but also the user experience. For personalized support and tailored technical solutions, explore our SEO optimization services.
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