How to do SEO on your website

How to do SEO on your website

Search Engine Optimization (SEO) is a set of techniques designed to position your site well in search engine results. By properly optimizing your site, you can attract qualified traffic, increase your brand's visibility and improve your conversions. Here's a guide to successful SEO to ensure your site ranks effectively.

1. Perform an in-depth keyword search

Keyword research is a crucial step in any SEO strategy. It enables you to understand the terms and phrases your target audience uses to search.

• Long-tail keywords Long tail keywords are more specific expressions that target specific search intentions. They are often less competitive and can attract more qualified traffic. Use tools such as Google Keyword Planner to identify these keywords.
• Analyze the competition Identify the keywords your competitors are ranking for, and find out how you can improve your content to better compete with them.
• Thematic groups Organize your keywords by theme to create content pages that respond to several related search intentions.

2. Optimize your site's HTML tags

HTML tags (title, meta description, header tags) are essential to indicate the content of your pages to search engines.

• Title tag Each page should have a unique title tag, containing the main keyword. The title should also be attractive, to encourage users to click on your link.
• Meta description Although it doesn't directly impact ranking, the meta description can increase click-through rates. Write concise, engaging descriptions that include your keywords.
• H1, H2, H3 tags These tags structure the content of your page, helping search engines to better understand how information is organized.

3. Create quality content

Content remains one of the pillars of SEO. In 2024, search engines favor sites that regularly publish original, informative and relevant content.

• Long, detailed content : Focus on long articles that cover a topic in depth. Pages with more than 1,000 words tend to rank higher.
• Updated content Update your pages regularly to reflect the latest relevant information. This shows Google that your site is active and relevant.
• E-A-T strategy (Expertise, Authority, Reliability) Google favors sites that demonstrate expertise in their field. Develop content that reinforces your credibility and authority.

4. Improve user experience (UX)

Google places increasing importance on user experience when ranking websites. Smooth navigation and a fast site improve your SEO.

• Loading speed : Use tools such as Google PageSpeed Insights to analyze your site's speed and optimize it. A slow site can penalize your ranking.
• Mobile-first design Your site must be responsive, i.e. it must adapt to all screen formats, including mobile devices. Google now uses the mobile-first index, which means that the mobile version of your site takes priority for indexing.
• Core Web Vitals These indicators measure your site's overall performance, particularly in terms of speed and visual stability. Improve these metrics to deliver a better UX and boost your SEO.

5. Use internal links and get backlinks

Internal links and backlinks are essential for boosting your site's authority.

• Internal links Linking: Link the different pages of your site to improve navigation and make it easier for search engines to crawl your content. This also improves the time users spend on your site.
• Quality backlinks Get inbound links from authoritative sites. These backlinks strengthen your site's credibility in the eyes of Google. Explore our SEO audit services to evaluate and improve your backlink strategy.

6. Monitor your SEO performance

SEO is an ongoing process. It's crucial to regularly monitor your site's performance and adjust your strategies according to the results.

• Google Analytics 4 : Use Google Analytics 4 to analyze user behavior and measure the results of your SEO efforts.
• Google Search Console : Track your site's performance and spot indexing errors with Google Search Console. It also allows you to see the keywords for which your site is ranked.
• Continuous improvement : SEO is never a static process. Keep adjusting your content, keywords and strategies to stay competitive over the long term.