How to link Google Analytics to a website

Optimize your site's performance in just a few simple steps with Google Analytics.

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How to link Google Analytics to a website

Why use Google Analytics?

Google Analytics is an indispensable tool for analyzing your website traffic and understanding your visitors' behavior. By linking it to your site, you can improve your digital strategy and optimize your online performance.

Steps to link Google Analytics to your website

1. Create a Google Analytics account

  • Go to Google Analytics and click on "Get started for free".
  • Sign in with your Google Account or create a new one.
  • Follow the instructions to set up your Analytics account.

2. Get the tracking code

  • After creating your account, go to "Admin" and select the property you wish to track.
  • Click on "Tracking information" and then on "Tracking code".
  • Copy the tracking code provided.

3. Insert the tracking code on your website

  • If you use a CMS such as WordPressyou can install a plugin to facilitate integration.
  • Alternatively, insert the tracking code directly into your site's source code, just before the </head>.
  • For more advanced management, use Google Tag Manager to deploy the code.

4. Check installation

  • Return to your Google Analytics account.
  • Go to the "Real time" section to see if data is being collected.
  • Use tools such as Google Tag Assistant to check that the code is correctly installed.

Need more help?

If you're having trouble integrating Google Analytics, don't hesitate to call in the professionals. Discover the services of our agency specialized in Google Analytics to optimize your website tracking.

Conclusion

Linking Google Analytics to your website is a crucial step in analyzing and improving your online presence. By following these steps, you'll have the information you need to make informed decisions and boost your digital strategy.

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