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Google Ads is Google's online advertising platform, enabling businesses to display ads on the Search Network, Display Network, YouTube and other partner sites. Thanks to Google AdsYou can reach potential customers at a time when they are actively looking for products or services similar to yours.
Google Ads works on a cost-per-click (CPC) bidding system. Each time a user performs a search, Google triggers an auction to determine which ads will be displayed, and in which order.
Quality Score is an estimate of the quality of your ads, keywords and landing pages. A high Quality Score can reduce your costs and improve the position of your ads.
To track the performance of your campaigns, integrate Google Ads with Google Analytics. This enables you to understand how users behave on your site after clicking on your ads.
Set up conversion tracking to measure valuable user actions such as purchases or registrations.
To maximize the return on investment of your campaigns, regular optimization is essential. You can benefit from the expertise of a agency specialized in SEA optimization as Variant Marketing.
Google Ads is a powerful tool for increasing your company's visibility online. To maximize your results, consider calling on experts such as Variant Marketinga Google Ads certified agency that can help you optimize your campaigns and achieve your marketing objectives.
Choose an agency and benefit from our expertise. Contact us today to find out more.
We'll be happy to answer any questions you may have and support you in your project.
In VaiseLyon, our experts in SEO, Google Ads, Analytics and website creation increase your leads and sales.