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Welcome to this comprehensive guide to getting started with Google Shopping. We'll take you step by step, from registration to your first click, to maximize the visibility of your products online.
Google Shopping is a platform that enables e-tailers to promote their products directly in Google search results. This increases the visibility of your products and generates more traffic to your website.
If you don't yet have a Google account, you'll need to create one to access Google Merchant Center.
Visit the official Google Merchant Center and click on "Register". Follow the instructions to set up your account.
Prepare the necessary information on your products, such as title, description, price, availability, etc.
Create a file containing all your product information in the format required by Google. You can use a spreadsheet or an XML file.
In your Google Merchant Center account, go to "Products" then "Feeds". Click on "Add a feed" and follow the steps to submit your file.
Log in to your account Google Ads to create your Shopping campaign. If you need help managing your campaigns, our Google Ads agency in Lyon is at your disposal.
Click on "Campaigns" and then on the "+" button to create a new campaign. Select "Sales" as the objective and "Shopping" as the campaign type.
Configure your campaign parameters, such as daily budget, target geographic area and bidding strategy. To optimize your bidding strategies, consult ourSEA optimization.
Make sure your product images are of high quality to attract users' attention. If you need help improving the performance of your website, visit our page onweb performance improvement.
Use relevant keywords in titles and descriptions to improve the visibility of your ads. For optimized content, discover our SEO copywriting.
Adjust your bids according to the performance of your products to maximize your return on investment. Our team can help you with audit your SEA campaigns.
You're now ready to launch your first Google Shopping campaigns. If you'd like to go further and optimize your performance, please contact Variant Marketing for personalized support.
Choose an agency and benefit from our expertise. Contact us today to find out more.
We'll be happy to answer any questions you may have and support you in your project.