A complete guide to getting started with Google Shopping: from registration to first click.

Find out how to make the most of Google Shopping to boost your online sales, step by step.

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What is Google Shopping?

Welcome to this comprehensive guide to getting started with Google Shopping. We'll take you step by step, from registration to your first click, to maximize the visibility of your products online.

Google Shopping is a platform that enables e-tailers to promote their products directly in Google search results. This increases the visibility of your products and generates more traffic to your website.

Step 1: Create a Google Merchant Center account

Create a Google Account

If you don't yet have a Google account, you'll need to create one to access Google Merchant Center.

Sign up for Google Merchant Center

Visit the official Google Merchant Center and click on "Register". Follow the instructions to set up your account.

Step 2: Prepare your product flow

Collect information about your products

Prepare the necessary information on your products, such as title, description, price, availability, etc.

Create a product flow

Create a file containing all your product information in the format required by Google. You can use a spreadsheet or an XML file.

Submit your feed to Google Merchant Center

In your Google Merchant Center account, go to "Products" then "Feeds". Click on "Add a feed" and follow the steps to submit your file.

Step 3: Configure your Google Shopping campaigns

Go to Google Ads

Log in to your account Google Ads to create your Shopping campaign. If you need help managing your campaigns, our Google Ads agency in Lyon is at your disposal.

Create a new Shopping campaign

Click on "Campaigns" and then on the "+" button to create a new campaign. Select "Sales" as the objective and "Shopping" as the campaign type.

Define campaign parameters

Configure your campaign parameters, such as daily budget, target geographic area and bidding strategy. To optimize your bidding strategies, consult ourSEA optimization.

Step 4: Optimize your ads for the first click

Use high-quality images

Make sure your product images are of high quality to attract users' attention. If you need help improving the performance of your website, visit our page onweb performance improvement.

Writing effective titles and descriptions

Use relevant keywords in titles and descriptions to improve the visibility of your ads. For optimized content, discover our SEO copywriting.

Define appropriate auctions

Adjust your bids according to the performance of your products to maximize your return on investment. Our team can help you with audit your SEA campaigns.

Conclusion

You're now ready to launch your first Google Shopping campaigns. If you'd like to go further and optimize your performance, please contact Variant Marketing for personalized support.

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