Common mistakes to avoid in your SEA campaigns.

Discover the 10 common mistakes that sabotage your SEA campaigns and learn how to avoid them to maximize your results.

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Common mistakes to avoid in your SEA campaigns

1. Not clearly defining your objectives

  • Without precise objectives, it's difficult to measure the success of your campaigns.
  • Define clear KPIs with the help of a SEA consulting agency.

2. Neglecting keyword research

  • Use tools such as Google Trends or SEMrush to identify relevant keywords.
  • Poor keyword selection can lead to high costs without results.

3. Ignore the importance of mobile ads

  • Optimize your ads for mobile devices.
  • Mobile users account for a significant share of online traffic.
  • Consider a optimizing your website speed to enhance the user experience.

4. Failure to track and analyze performance

5. Forgetting to optimize landing pages

  • Make sure your landing pages are relevant and optimized.
  • A website optimization can improve your conversion rates.

6. Do not use conversion tracking

7. Underestimate the competition

8. Neglecting the quality score

  • Improve the relevance of your ads to increase your quality score.
  • A higher score reduces your costs per click and improves your positions.
  • Find out how a Google Ads optimization can help you.

9. Don't segment your campaigns

  • Segmentation allows you to better target your audiences.
  • Create specific campaigns for different products or services.
  • A Google Display agency can help you segment effectively.

10. Ignore ad extensions

  • Extensions increase the visibility and click-through rate of your ads.
  • Use callout, location or link extensions to enrich your ads.

Conclusion

  • Avoiding these common mistakes can greatly improve the effectiveness of your SEA campaigns.
  • For professional support, consider calling on a Google Ads certified agency.

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